Many people marketing an online business are using blog marketing as an excellent online marketing strategy for many good reasons.
With blog marketing when you are writing your blog posts they do not have to be perfect. While you want to have well thought out and well written blog posts remember with blog marketing there is no approval process to go through such as the type you would go through when submitting an article to an article directory site.
You are in charge of your blog so once you have a decent post, GET IT UP THERE AND PUBLISH IT!
All of your blog posts are not going to be an awesome piece of writing and sometimes you will find yourself short of time to compose something really good. However, one of the key points of blog marketing is to update, or add a new post to your blog, on a regular basis. There are two main reasons for doing this:
Reason #1 - People who re-visit your blog and do not find any new content after 2 or 3 repeat visits are probably never going to visit again as they will feel it is a waste of their time. As a result, you will most likely lose them as a visitor forever. Reason #2 - The search engines like fresh new content and regularly updating your blog 3 or 4 times a week will help to give you a better chance at a higher ranking in the search results returned from a search engine.So don't be too critical of yourself when reviewing a blog post you wrote for publishing. If it is just good enough then get that new content up there for your repeat visitors and for the search engines as well.
This is far better that waiting 4 or 5 days to be able to write something you feel is really good. While quality does count, there is a lot to say for volume as this is very important as well.
Another beautiful thing about blog marketing is a blog post can be relatively short. If you don't have a lot of time and can only get 250 words written, that's fine, PUBLISH IT!
Other times you might if you have a good, concise piece of informative, compelling content that is tightly focused on one particular aspect and only turns out to be 300 words. No problem!
300 words of tightly focused, quality content is great! PUBLISH IT!
Above all do not fall into the trap of always thinking your writing isn't good enough or spend 3 hours editing a blog post when 10 minutes was all you really needed to make it good enough. You'll never get anything done if you are always waiting until it is perfect and then your blog marketing and your entire online business will get nowhere.
So consider using blog marketing to advance your online marketing efforts and keep the above points in mind to create a steady rate of getting new posts up there.
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