Many bloggers come to a point where they would like to get paid to blog. This applies to new and veteran bloggers alike. They may feel compensation will give them further motivation to keep blogging. Perhaps blogging turned out to be more time or energy than they had anticipated. Regardless, there are numerous avenues available to start earning a profit from a blog.
Affiliate Marketing
One of the best money-making avenues for blogs is affiliate marketing. As an affiliate, a blogger can earn a commission on sales they generate by promoting a merchant's products. As an example, a blogger with a cooking site may write a review on their favorite cookware and insert their affiliate link within that review. If a reader of that content takes the blogger's recommendation and makes a purchase, that blogger would receive a percentage of that sale. The majority of online retailers have affiliate programs available, either directly or through an advertising network.
Cost Per Click Ads
Many online merchants or service providers advertise their businesses through Cost Per Click (CPC) ads. These ads may not only show up in search engine results, but also on blogs utilizing ads. When a blog visitor clicks on one of those ads, the advertiser then pays a set rate for that click. That rate is then divided accordingly between the blogger and the advertising network. In order for CPC ads to be effective, a blogger must have a working understanding of SEO and keywords. Those ads are displayed based on keywords within the blog's text. If no keywords are optimized, related ads may not be displayed. The more relevant the ads, the more likely a click will occur.
Pay Per Post
Another way to get paid to blog is by participating in pay per post sites. Many advertisers want to get their business in front of as many eyes as possible. They can wait around for word of mouth to happen naturally, or they can speed up the process by paying bloggers to review their website or product. The blogger and advertiser agree on a price, and the blogger agrees to blog about the advertiser. These are honest reviews. Good or bad, the advertiser must pay up if the blogger follows through according to spec.
If you are looking to make money blogging, do know there are numerous avenues available. The above three are only the tip of the iceberg. Each blogger must decide what they are comfortable with and what avenue works best for their blog and their readers. Some methods work better in certain niches than others. Set aside some time to experiment with each.
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